One-Time

• [ ] Screenshot of Metrics & Insights before starting
• [ ] Evaluate existing content & strategy (see what is working well and what needs to be improved)
• [ ] Optimize Profile, Bio, Highlights, profile pic
• [ ] A particular color scheme is to be followed (Work on Branding)
• [ ] Plan your Feed Aesthetics
• [ ] Check what competitors are doing (Competitor Analysis/Research) & Improvise!
• [ ] Detoxify / Cleanup the Page if necessary. (If the page from its feed feels like a scammy website)
• [ ] Establish a Content Strategy

Daily (Depends on the Scope of work)

• [ ] Engagement

Monthly

• [ ] Check if you can repurpose any content.
• [ ] Brainstorm Post Ideas for the month, create and Schedule them.
• [ ] Plan collaboration
• [ ] Caption writing
• [ ] Hashtag research
• [ ] Monthly Analysis Reporting and using results & takeaways (KPI’s) to Restrategize
• [ ] Checkup if any promotions or offers or anything (of the client’s business) is coming up.
• [ ] Set your Monthly Goals (How many followers you want to gain etc.)