<aside> <img src="/icons/peace_gray.svg" alt="/icons/peace_gray.svg" width="40px" /> Fill in this Content Strategy to get a Clear Idea of the Type of Posts you Need to create and to identify your Exact Target Audience

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⮱ Goal

<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Your Goal - Why do you want to be on Social Media - What is more important to you? Is it Brand awareness, Community, Leads etc. [Choose 1-2]

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⮱ Problem Faced by Clients

<aside> <img src="/icons/thought-dialogue_gray.svg" alt="/icons/thought-dialogue_gray.svg" width="40px" /> Why are you not able to grow your Account? Get clarity on that first

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⮱ KPI and Suitable Post for that

<aside> <img src="/icons/dashboard_gray.svg" alt="/icons/dashboard_gray.svg" width="40px" /> If your Goal is Brand Awareness, then a Suitable KPI would be Reach/Impressions. If it is to sell your Course, website clicks and so on

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⮱ Existing Content Audit

<aside> <img src="/icons/video-camera_gray.svg" alt="/icons/video-camera_gray.svg" width="40px" /> What is it that is working well now & What is not working. What can be improved

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⮱ Precise Target Audience(Buyer Persona)

<aside> <img src="/icons/public_gray.svg" alt="/icons/public_gray.svg" width="40px" /> Demographic, where do they go for information, what experience are they looking for when seeking out your products/services, most common objections to your product/service

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⮱ Problems / Pain Points of buyers

<aside> <img src="/icons/unfollow_gray.svg" alt="/icons/unfollow_gray.svg" width="40px" /> Their core pain points + their desires

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⮱ Objections & Fears of buyers

<aside> <img src="/icons/feather_gray.svg" alt="/icons/feather_gray.svg" width="40px" /> What is standing between them and their decision to take your product/service. Answer to those objections through your Content

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⮱ Type of Content liked by Target Audience

<aside> <img src="/icons/thumbs-up_gray.svg" alt="/icons/thumbs-up_gray.svg" width="40px" /> What would they find funny, useful, beautiful, and inspiring?

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⮱ Competitor Research

<aside> <img src="/icons/paste_gray.svg" alt="/icons/paste_gray.svg" width="40px" /> Type of Content they are making and What they are doing wrong and what right?

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⮱ Content Pillars

<aside> <img src="/icons/chess-rook_gray.svg" alt="/icons/chess-rook_gray.svg" width="40px" /> 3-4 Sub areas under your Niche on what your content will be based on ~ Like if you are a Fitness Coach, content pillars can be Healthy Food, Protein, Workout, Yoga etc. [Choose 3-4 and stick to it]

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⮱ Other Details

<aside> <img src="/icons/arrow-right-basic_gray.svg" alt="/icons/arrow-right-basic_gray.svg" width="40px" /> How many Static, Carousel and Reel Posts / month. And also Content Types - Informative, Aspirational, Entertaining, Storytelling, Sales etc.

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